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Jane McGonigal

Jane McGonigal is a games designer and professional Futurist. McGonigal is known for advocating the development and use of games for tackling real-world problems and for fostering mass collaboration. As such she has often been […]

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Richard Bartle

Richard Bartle Richard Bartle created his taxonomy of player types, as a result of his observations of players of Multi User Dungeons (MUDS). The four player types are: Killers Achievers Socialisers Explorers It is important […]

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Andrzej Marczewski

Andrzej Marczewski Andrzej Marczewski created the Hexad of Player Types, an extension of Bartle’s work, which is more suitable for use in Enterprise Gamification. The Six types can be used in conjunction with other frameworks […]

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Octalysis

Octalysis The Octalysis framework was created by Yu-kai Chou.  Check out his TED talk, or visit the Octalysis group to find out more The Octalysis framework consists of eight Core Drives (CDs) 1. Epic Meaning […]

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Self-Determination Theory

Self-Determination Theory A motivation theory which is focuses around the idea that human nature features persistent positive traits, and that people consistently display effort, agency and commitment in their lives, collectively known as ‘inherent growth […]